How to incorporate multimedia content in your digital storytelling
Think about the content you interact with online. In the current digital landscape, it’s difficult to find content that uses just one type of media. You’ll be hard-pressed to read a blog that doesn’t use at least one image. And this doesn’t just apply to written content. Visual-based content goes hand-in-hand with audio and sometimes, […]
How can your business benefit from digital storytelling?
How do you cut through the noise online with your content? Digital storytelling is the answer you’re looking for. There are many methods to create and distribute content but digital storytelling allows you to create an immersive and interactive way to connect with your audiences. The digital format elevates the craft of storytelling, allowing you […]
What is brand evolution and can it happen to your business?
Business branding isn’t a one-time thing, it constantly evolves as your business grows. It’s important to be mindful of this as you reach new milestones and developments. Unlike a full rebrand, which involves a significant change in how your brand looks, acts and presents itself, brand evolution involves small steps to reinvigorate your business. A […]
Top 5 business branding best practices
What foundational practices do you implement and enforce in your business branding strategy? Developing best practices for business branding allows you to develop highly effective processes that can streamline the work for you and your team as you create branded content. This also helps you anchor the intangible aspects of your brand (e.g. values, characteristics, […]
What’s the difference between personal branding and business branding?
As an entrepreneur, you might be considering whether to focus exclusively on your personal or business branding. But while the two are different from each other, they work best together. Branding represents your values, mission and messaging. Your branding is expressed through your logos names, slogans, uniforms, packaging and other similar indicators that set you […]
5 ways to tell an emotional story in your content marketing
What’s the feeling you want to evoke in your audience with your content? It’s important to develop story-driven content with a core of emotion. This encourages your audience to engage with your content, instead of scrolling past it with indifference. The power of storytelling is evident in its lasting power. Compelling stories contain powerful emotions […]
What is your brand story and why do you need one?
Saying your business has a brand is one thing, but intentionally crafting your brand story is another. Your brand story is an integral aspect of your business and by extension, your marketing strategy. Your story gives your audience a clear idea of your brand identity, purpose and values. Stories have the power to communicate these […]
Need more customer connections to your brand? A story could help
Every person has a favourite story they love to revisit, whether it’s a book, a movie or even a personal anecdote full of fond memories. Stories have a lasting impact on people and can be a great way to develop meaningful connections with your customers. Just as myths and fables can impart great lessons, so […]
How to use customer-led storytelling for your brand
Your customers’ feedback can be used for more than just your testimonial page, their reviews can be useful for your story-driven content too. As a business, you need to continuously elevate your customer experience and demonstrate that your brand is committed to your customers. Focusing on improving your customer experience can come in multiple forms, […]
3 benefits of using storytelling in your marketing
There are certain books we like to reread or movies that we like to rewatch — and it could be for a variety of reasons, but what your favourite novels and films have in common is a great story. A great story is memorable and engaging, and it can inspire its audiences to act in […]
