How to overcome the challenges of content marketing
Just like every aspect of business, content marketing can come with its own challenges and obstacles. Many content creators still find idea generation difficult, no matter how seasoned they are. Whether they’re veterans in the business or just starting out, creating original content and writing about it, creating podcasts, and videos can be taxing. Getting […]
How to tell stories in your marketing during adversity
2020 was a tough year not just for businesses, but for everyone around the world. COVID-19 was an unprecedented global disaster that locked down countries, threatened public safety, and created a heightened demand and awareness for hygiene. It brought a lot of uncertainty and fear and people stopped enjoying stories the way they used to […]
Customer case study: Evolve to Grow
Having great ideas but lacking the time and expertise to communicate them can be frustrating—especially if these ideas can position you as a thought leader in your industry. This was the case for Tristan Wright, founder and CEO of Evolve to Grow. Evolve to Grow (or E2G) provides business coaching to small or medium-sized business […]
How to write promotional content
Businesses of every kind are investing in great content for their websites and communication platforms these days. Whether it’s articles, videos, or podcasts, they’ve found the pull that powerful content has to offer, luring more traffic to their sites and blogs and generating more leads. While this is great for business, there also needs to […]
How to generate content ideas
A quick Google search will yield thousands, if not millions, of results. Listicles, videos, even articles adjacent to your search appear almost instantaneously, giving you a googolplex (excuse the pun) of options. Every month, approximately 70 million blogs are published on WordPress alone. 4.4 million blogs are posted every single day across several platforms. That’s […]
Guide to creating a content strategy
A savvy entrepreneur knows that a content strategy is essential for a successful business. Without a smart strategy in place, content won’t grow your brand or generate online leads. Mediocre content will lower your rank in search results aside from failing to engage your audience. Google prioritises relevant and comprehensive content rather than 400-word articles […]
How content marketing and SEO work together
If you want to create relevant, timely content that your target audience can easily find and read, then content marketing and SEO must work seamlessly together. But first, let’s define the terms. Content marketing is the foundation of any digital marketing campaign. Producing consistent, relatable, and focused content builds brand identity and customer trust. However, […]
What are the advantages of content marketing?
Traditional marketing is now a thing of the past. The internet has created bridges of communication that once seemed impossible to cross but are now easily accessed with just a few clicks. Information saturates the cybersphere, telling you what to buy, where to go, and showing you every possible thing you can do. The digital […]
What are some content marketing success stories?
Creating good content should be the cornerstone of any brand’s marketing strategy. You want to have something that people will find impressive. You want to wow them when they come across what you publish. s To achieve content marketing success, you first need to know what to create. Every business owner wants their target market […]
What’s the story of content? And where is it going?
What does content mean to a business? As a product, content has been cheapened by so many freelance sites that pitch our work as “the most cost-effective” way to market a business. But let’s face it – while “cost-effective” (or cheap) content can work, it often doesn’t. As much as we hate this reality, there’s […]
