Why personal branding could be the missing piece in your marketing strategy
You’ve got your product, your budget and your marketing strategy–but if you’re struggling to see growth in your lead base, then something could be missing. Any marketing resource will tell you that businesses rely heavily on branding and marketing strategies to stand out from competitors. One way to make your plans more effective is to […]
This is how your finance company can build authority with your content marketing
How would you react if a finance brand that wants to manage your money had nothing to show for it? You’d probably move on to the next provider, or ask friends and family for recommendations. Your reaction probably isn’t that far off from how your own potential customers would see things; that’s how much a […]
5 trends in personal branding in 2024
What’s your New Year’s resolution for your personal brand? In such a hypercompetitive landscape, you can’t afford to be wishy-washy about your personal branding. You need to actively incorporate your personal brand into your content marketing strategy and make sure that your initiatives reflect your branding and contribute to achieving your overall goals. Search Engine […]
Why your finance company needs to leverage its branding
Every business has a brand, whether they are aware of it or not. Unfortunately, businesses that are unaware of the importance of their brand miss out on a lot. Leveraging your brand enables your finance company to stay top of mind with your target customer while increasing brand awareness and recognition with a wider audience. […]
Fewer clients means less trust: Time to review your content
Finance brands need to have a significant number of clients to show that they are trustworthy; one way to show this credibility is through content. Content marketing allows you to share your company’s message through multiple channels, which gives you the flexibility to meet your customers where they are–and associate your company with the help […]
3 things good marketing can do for a finance brand
As businesses operating in a tightly regulated market, financial service providers face significant hurdles and a unique set of challenges when it comes to marketing. Finance brands need to overcome certain customer and market-related barriers to excel in their respective fields and stand out against competitors. What’s more, the financial services industry is fiercely competitive […]
How consistent content makes finance brands dependable
Dwayne Johnson once said, “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” And who could disagree with The Rock? Certainly not us. As a finance brand entrusted with your client’s money and wealth, your target audience needs to see you as trustworthy and dependable — and […]
It’s your customers’ money, so your finance brand needs to be trustworthy
How do you know when you can trust someone with something important? Your prospective customers grapple with this kind of question whenever they’re thinking of doing anything with their hard-earned money. The sheer number of providers they can turn to for any financial task means they’re looking at any number of brands all claiming they’re […]
Aiming for repeat property sales? Creative content is key
Content is king when it comes to marketing and the real estate sector is no different. Too often we see the same old tired marketing from agents, thinking that the properties that they sell define their brand. To a certain extent, yes, they do. But your agency should also have a brand personality of its […]
3 signs your property content is effective (aside from sales)
You can measure content performance in multiple ways, but gauging its effectiveness can be another challenge altogether. When starting to work on your content, it’s critical to set up your internal metrics for the success of your planning, because relying solely on numbers from aggregators may not show you the full picture of where your […]
