How do you repurpose real estate content?
Did you know that 53% of marketers in Aussie organisations consider repurposing content as one of their top priorities? And this is no surprise. Creating content takes a lot of effort and resources for real estate brands, so it makes sense to make the most out of it. When you have a quality piece of […]
What are the pros and cons of using chatbot marketing for your real estate website?
As technological advancements continue to accelerate across different industries, real estate agencies must consider which solutions are suitable for their professional needs. This is where the chatbot comes into play, proving to be an increasingly popular tech solution. Successful American leadership entrepreneur Christina Milian once said that chatbots are the future of engagement between fans […]
5 Ways to Use Marketing Automation for Real Estate Agencies
Time – if only we had more. But, between work, rest and play, it can be difficult to find the additional time needed to take a business or project from good to great. Imagine if you could hire help that comes without the usual associated costs. You’re thinking, ‘it sounds too good to be true’. […]
Why It’s Important For Real Estate Agencies to Create a Marketing Buyer Persona
Buying and selling property is an intensely personal and high-stakes move for the majority of people. This is why buyers and sellers are selective when it comes to choosing and connecting with a real estate agency. A strong relationship and connection will result in a strong client base — and positive reviews. In order to […]
Why Real Estate Agencies Need a Digital-first Mindset
Bill Gates hit the nail squarely on the head when he said, “the internet is becoming the town square for the global village of tomorrow”. The entrepreneur and Microsoft king always had a vision and a unique insight into the future, and yet no one could have known exactly how true his statement would become […]
5 Real Estate Newsletter Ideas To Use For Your Email Marketing Strategy
Email is a great way for your business to deliver your message, to engage and build rapport with existing and future clients. This form of communication is incredibly accessible to a wide range of people, plus it is a cost-effective strategy and it has a great return on investment (according to Hubspot data, email ROI […]
5 Ways to Leverage Your Email Database
Email marketing revenue is estimated to reach a whopping $11 billion by the end of 2023. Consider that for a moment – $11 billion. If you thought e-newsletters were a communication tool of the past, it is time to think again. Using e-newsletters is still an effective way to reach your target customers as the […]
Real Estate Agents, Here’s How You Can Use Content to Build Your Brand
The nation’s real estate industry has grown in leaps and bounds. As Australians, we love nothing more than sharing a good property story content– record-breaking sales, renovating gems and the local industry’s overall performance. In fact, research conducted by HSBC Bank in 2019 proved it, showing that the nation was the seventh-highest property-obsessed country in […]
Top 5 Marketing Initiatives for Real Estate Agents in 2023
The real estate industry is a competitive game. It can be a marketing minefield – print advertising, social media, radio commercials, billboards, signage and online content. If you don’t have communications and content strategy marketing initiatives, chances are you will be left behind. And while having a plan in place is vital, it is just […]
5 Reasons Your Business Needs to Feature Case Studies
As a business owner, it’s important to continuously generate content that uplifts your brand, products and services. There are different ways you can showcase your customer’s experience, either by leveraging your customer reviews or by using case studies. Unlike customer reviews where content is typically created by the customer, case studies are facilitated and conducted […]
