5 Tips to Rebrand Your Small Business Successfully
Branding is an important part of building a successful business. It’s not just about the name and logo, branding is also about cultivating a clear personality and voice for your business. It affects the way people perceive your business and how they remember it. At one point or another in your business journey, you may […]
5 ways to prevent your e-newsletter from going to spam
Having an e-newsletter is an important part of any business marketing strategy. It’s cheap, easy to do and nurtures your database of clients and prospects to keep them comfortable with your brand and offering. The problem is, if you’re not getting any views it’s not doing your business any good. Email campaigns have been proven […]
How to leverage customer reviews in your marketing strategies
You just got a stellar customer review and you’re feeling on top of the world. The feeling doesn’t have to end there — you can use that five-star review to boost your brand. It’s important to learn how to use your customer reviews to your advantage, whether they’re positive or negative feedback. Your customers’ opinions […]
Inbound versus outbound marketing: what’s best for your business?
Inbound and outbound marketing are different approaches to reaching audiences and growing your business. Both are effective but they have different end goals and benefits. So, which one is best for your business? According to Finances online, 75% of marketers see inbound marketing as effective while 25% think it’s not. When asked about outbound marketing, […]
3 brands with successful marketing campaigns during a crisis
As a business owner, how do you respond to a crisis? Whether you have a glass half-full or glass half-empty outlook in life, it’s important to be prepared for unexpected and difficult situations as you continue on your business journey. Responding well to a crisis can help you connect with your audience and strengthen your […]
What are the qualities of the best multimedia designers?
Multimedia designers: they may sound like technology wizards, but what are they really? And how can they help businesses cut through the noise and reach their audience with well-crafted, strategic multimedia messaging? As a business owner, you know that a strong online presence is essential to long-term success. With more than four billion people online […]
Going beyond auto-translate: Here’s how to create effective international content marketing campaigns
We’ve all had that experience of copying and pasting something into google translate and getting gobbledygook in return. Auto-translate is certainly an effective tool for the intrepid traveller but has no place in the content marketing strategy of your business, to a global audience. In fact, using slang like ‘gobbledygook’ is a prime example of […]
5 reasons you should use push notifications for your business
You need to hook in your customer the moment they see your content, especially now that there are so many things online that are competing for their attention. It’s not enough to have a killer product or an irresistible offer; which business hasn’t done that? What you need is a solid marketing strategy that allows […]
What is generational marketing and how does it help your business?
Remember the days of pulling your business plan together? From developing your offer to understanding your breakeven point and deciding on your exit strategy. So much goes into getting your ideas down on paper, but what’s often overlooked is the very thing that keeps you in business, the people who buy your products or services. […]
5 ways audience segmentation-led content boosts your business
Sick of staring at a blank document whilst trying to think of new and exciting content ideas for your business? We suggest you take a break, close the tab and start leveraging other ways to find great stories to tell across your communications channels. In this case, we mean your audience. Social media users are […]
