How to refresh your ideas with original research
Contrary to popular belief, Googling a set of keywords, clicking and then reading the first link does not equate to research. To conduct original research, you need to comb through several resources and process the relevant information to your chosen topic and theme. Original research isn’t limited to online “sleuthing” either, it can involve interviews […]
Personalised content: Learn how Amazon, Netflix and Grammarly use it to dominate
The best kind of content is tailored to your preferences. It’s always satisfying to click through a post and enjoy it until the end. This is the power of using personalisation in your marketing strategy. Successful businesses utilise personalised marketing as it helps them develop targeted content based on the data they collect from their […]
How keyword difficulty can help your content cut through the white noise
A first impression can make or break your business’ reputation and, in the digital age, your first port of call now is your website. Google has intricate guidelines to ensure that the quality of websites is filtered in the search engine. Your SEO strategy should consist of keyword planners and tools as well as a […]
You don’t need a viral hit, you need consistent content
It’s easy to get swept up in the allure of viral marketing when you watch certain products or services skyrocket in popularity after enough people talk about them on TikTok. Products like Clinique’s virally famous Black Honey lipstick or those inexplicably gooey cleaning products that drove in sales because of the social spotlight they were […]
What is a buyer persona and how do you create one?
If you had to describe your ideal customer in a few words, what would you say? If you’re having trouble answering, then it’s time to go back to the drawing board, summarise your customer profile and create your buyer persona. It’s impossible to sell your products and services to every person, because your message will […]
5 successful marketing campaigns that show the power of user-generated content
As soon as you tap on your screen, ads will instantly pop up on your news feed—no matter the social media platform you’re on. It’s oversaturated and the only way your business will stand out is if you create relevant and engaging stories. That’s why utilising user-generated content (UGC) is a great strategy to build […]
Marketing Psychology 101: 7 Principles to Know and Grow Your Audience
Psychology gives us an understanding of human behaviour, emotions and thought processes that can help us identify our internal patterns, emotional reactions and internal desires. Interestingly, marketing strategies aim to tap into these very same human drivers. Imagine how much more effective your marketing campaign could be with an understanding of your ideal customers’ mind, […]
Make it snackable: How your content can stand out
You’re looking through your feed in your downtime, liking and reacting to posts as they pop up on your screen. It feels like you’re scrolling endlessly, never running out of things to see, whether it’s photos or videos. There’s so much material on the internet to begin with, but most of the information you see […]
5 ways your small business can build brand equity
Let’s recap: You started your company, created a product or service you’re proud of and clinched a good number of loyal customers, but still your audience, at this point, is mostly your family and friends and while it’s important support for any emerging entrepreneur, you need to expand on that sooner rather than later to […]
Your email marketing can be better with content marketing (and here’s how)
Since the dawn of the Internet many communication platforms have come and gone but email has withstood the test of time. Email marketing is one of the most cost-effective ways to market your products or services. It gives you the opportunity to send multiple messages to your target market at a very low cost. Creating […]
