How to maximise conversion rate optimisation for your business
In digital marketing, there are two important terms you should remember: leads and conversion. Leads are the people who have the potential to become customers by following through with a purchase on your website. They are usually the ones that are actively looking for information and who will find value in the content you publish. […]
Why a call to action is important
In a sea of endless digital information, it can be easy for content to get lost and forgotten; it’s important that your content stands out, offers something new and is memorable to your future customers. Your content marketing strategy is your go-to for producing and releasing relevant, interesting and high-quality information to your target market […]
What is content distribution and do you need it for your business?
When it comes to digital marketing content is king. It’s what drives your online presence, engages with customers and makes your brand stand out in an endless sea of digital information. This is how people get to know you, what you do, and how you do it. Content comes in a two-step process: content creation […]
What is “share of voice” and why should you start tracking it for your brand?
In a sea of content similar to yours, you may feel like you’re commanding the space with your well-written material, but without any real metric, how do you know for sure if you’re staying afloat or if you are lost in the swell? The answer: Share of voice (or SOV for short). SOV measures just […]
How business owners can use their communication channels effectively
If there’s one thing that catches our attention while we’re walking or driving down the street, it’s billboards. These massive, glossy ads demand attention in the mere seconds they are put up and could easily stop anyone dead in their tracks if the subject matter is eye-catching or provocative enough. It also has the ability […]
Why creating polarising content might help boost your brand
If there’s one thing that gets online users talking, it’s polarising content. Whether the topic is about politics or football, every one of us has a side that we support and seeing content made against it can be triggering. That’s the effect of polarisation. By definition, it is the extreme difference of opinion and interest […]
Story League Content Director, Luke Buesnel’s journey into business
Everyone has a story to tell and in our story, we are the hero. There is a Native American proverb, “Those who tell the stories rule the world” which is something that is true of every culture. Stories are central to our communication, our education and our entertainment, and we often overlook just how powerful […]
How to use content marketing to increase brand awareness
When you think about sneakers and sports shoes, which brand do you think about? How about phones and laptops? We bet there were definitely some brand names that popped up without thought for you, the ones that have made a lasting impression because of how consistent, reliable, and trustworthy they are. This impression is created […]
Is voice search the future of content marketing?
It’s easy to see how Apple’s voice assistant amazed smartphone users when it debuted in 2011. Siri’s clear and distinct robotic voice gathered search results in a matter of seconds, surprising mobile users with quick and complete information. Other companies scrambled to follow suit and provide that same wow factor in their own direct voice […]
Should you consider email marketing for your business?
How long can you go without checking your email? a.) A week b.) A day c.) An hour d.) 10 minutes It’s almost impossible for anyone to go even a few hours without opening their inbox, especially now that email is as mobile as we are with phone apps, smartwatches and push notifications alerting us […]
