Learn from Hollywood: Why the Hero’s Journey works in your content
Rocky has been revered as one of the greatest films of all time. Not only did it receive nine Oscar nominations (which were well-earned), it spawned even more films and spin-offs, cementing Stallone as a Hollywood great. It’s a story we all love: An underdog struggling to balance his life while trying to pursue his […]
Customer case study: How Star Dynamic became an influential voice in their industry through storytelling
Stories are so critical to who we are and what we do. In business, being able to share your professional journey is essential to building customer engagement, great relationships, and setting your business apart from the pack. But having big ideas and stories to tell is only part of the equation, you need to have […]
Vlogging vs. blogging: Which is better for your business?
When it comes to content creation, there are plenty of digital mediums you can look into to improve your brand’s marketing. Whether it involves creating graphic designs for social media or producing a podcast, knowing what kind of content to use can greatly affect the outcome of your content strategy. Two of the most popular […]
Entrepreneurs: Your idea is probably not the next Facebook, so don’t go acting like it
Have you ever met an entrepreneur that thinks so highly of themselves and their product that they can’t seem to stop flaunting it? The kind of person that thinks their idea is the next “big thing” and they’ll soon be a household name like Zuckerberg? Or maybe you’ve been that person? Plenty of entrepreneurs start […]
What is a brand community and why is it important?
Whether you’re an established company or just a start-up, developing an online presence is important in content marketing. It allows you to expand your reach proactively instead of waiting for customers to come to you. Additionally, it enables you to build your brand and diversify your content using videos, podcasts, and blogs. One of the […]
Why the PR model is dying
Public Relations (PR) as we know it has become irrelevant. Its cause of death: The evolution of content creation. The rise of social media has resulted in the majority of people being plugged into their devices, leaving traditional media and journalism in the dust. Gone are the days of television, radio, print newspapers, and magazines […]
7 examples of great omni-channel experiences
An omni-channel is a multi-channel strategy that creates a seamless customer experience with consistent branding across every platform. It connects all the channels of your business—from mobile shopping to a bricks and mortar shop. It links every facet of your business whether it’s online or offline. An omni-channel experience retains your customer’s information once they […]
Does your business really need a chatbot?
Like artificial intelligence, chatbots have become part of the trend of improving marketing techniques and customer services. They’ve been increasing in popularity for both businesses and consumers. Insider Intelligence forecasted that consumers’ retail spending via chatbots will increase by $142 billion in 2024, which is a significant uplift from 2019 with just $2.8 billion consumer […]
What is content atomisation and why does it work?
When it comes to a theme that you want to turn into content, you can’t just rely on one medium or channel. In reality, every post on Facebook has 1,500 just like it trying to compete for the same spot. But by breaking down that theme into smaller pieces and translating it into different mediums […]
What makes a good story?
How do you catch your audience’s attention? Once you have it, how do you keep them engaged? The answer is simple: Tell stories in your content marketing strategy. As human beings, people are more naturally drawn to stories than just data or statistics. While showcasing numbers and factual evidence is important in supporting your claims, […]
