7 ways to improve your business copywriting
Copywriting is the cornerstone of your marketing efforts. It allows you to communicate your messaging to your audience and showcase your brand personality. In one of our previous blogs, Why is Copywriting important? we explain the difference between good and bad copywriting. Ultimately, good copywriting will engage your audience and evoke a reaction, motivating them […]
How to build your business brand with blogging
Small business owners and entrepreneurs, let’s face it: marketing your business can get expensive! You can easily spend hundreds (if not thousands) of dollars just to hire a large marketing firm to plan and execute your ads. Although this isn’t an issue for well-established companies, not all of us have an unlimited budget to spend […]
Why Content Intelligence is Still Better than Artificial Intelligence
Content marketing is constantly evolving and adapting to trends, technologies, and consumer demands. As a small business owner, it’s crucial to make use of the right content strategies to stay relevant. One of the central trends in content marketing is artificial intelligence (AI). We’ve seen AI-based content as a rising trend in the last five […]
What are the qualities of the best Copywriters?
Copywriting services is the cornerstone of marketing. And copy is everywhere — from ads, blogs, and product descriptions to social media posts and video scripts. It’s easy to take for granted because it’s a part of our daily lives. But a smart business owner knows the value of quality copywriting when trying to engage their […]
Top 10 Reasons to Hire SEO Copywriting Services
The landscape of writing has changed dramatically in the age of the internet—and writers have changed with it. Copywriters in the digital age have learned the ropes of more than just grammar and syntax but even algorithms and how they work to bring about clicks and drive traffic. Creating quality written content now comes hand […]
What’s the difference between content writing and copywriting?
People often use copywriting and content writing interchangeably. Yes, even us writers. It’s hard not to at first, especially since these two forms of writing are closely related and superficially, they’re very similar. But with the popularity of methods like blogging as a form of attracting potential customers, knowing the difference between content writing and […]
Why is Copywriting Important?
People often take copywriting for granted, since it’s become part of our everyday lives. You read that right. Copywriting is everywhere. Ads? Videos? Books? Emails? That description you were reading about that product you wanted to buy? Copywriting. And when we deem something as too common, we eventually overlook its value. There is irony in […]
What are some great copywriting hacks?
Ever sat in front of your computer and simply stared at a blank document for God-knows-how-long? You know what you’re supposed to write about, but you just don’t know how to write it. Well, we’ve all been there. Sometimes writer’s block just hits too hard, and it’s completely natural. Even if we have the concepts […]
Could A Copywriter Ever Be Replaced By An AI Robot?
Short answer? Yes. And it’s been happening for the past few years— AI is taking over a myriad of human jobs, and that includes copywriting. Many business giants have already begun to depend on bots for their copy. The Washington Post, for example, has been using AI for their sports news since the Rio Olympics […]
A complete guide to copywriting
Creating exceptional content is no walk in the park. Your content should be engaging from the start and interesting to the end. Otherwise, it’s rubbish. We’ve previously explained how planning is a vital step in creating great content, just as much as it is crucial in starting any business. But strategizing is only the first […]
