How to write a content strategy
You would never start a business without a strategy. Doing so is a surefire way to fail in business. If you’re after long-term success, would you really go into business not prepared for it? Without a business strategy, how do you know the next steps to take? It’s a given that starting and running a […]
How to write a content strategy for your new blog
Here’s a challenge: Quit your job and dedicate the rest of your life reading all the available blogs online. Good luck; it’s a never-ending task! There are 5,000 new blog posts published around the world every minute—that’s how saturated the market is. Problem is, among these thousands of posts, only a few of them are […]
The Power of Telling a Story
You’re in a conference room. The speaker is in front with a PowerPoint presentation, bombarding you with buzzwords and numbers. They’re supposed to make sense, but as the next stale slide plays, you realise that you’ve already forgotten the last. A bunch of those details are probably at the back of your head, but you […]
How to Tell a Great Story
Storytelling is essential in driving your business to success. In our previous blog, “The Power of Telling a Story”, we said that storytelling is a powerful tool in delivering any message to your audience. It draws them in, keeps them listening, and leaves them with a lesson that they can carry with them for a […]
How to Humanise a Brand Through Storytelling
Building your brand means building customer trust. This is a vital concept to remember when creating your brand. People turn to brands that they trust. And when they trust your brand, you’ll have a lot of loyal customers who won’t only buy your products and services but will also recommend you to their peers. Many […]
How to Use Storytelling to Build Your Audience
These days, people depend heavily on the internet and on social media to find brands that they can trust, follow, and support long term. Because of this, businesses seek to use various social media platforms to gain more traction. Popular websites like Facebook, Linked In, Twitter, and even Instagram are being used by most brands […]
