3 Reasons to Consider Including a Chat Show Episode in Your Podcast
“Podcasts aren’t a bubble, they’re a boom – and that boom is only getting louder. People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it.” As American […]
How to Produce and Create a Vodcast
When podcasts first appeared their popularity skyrocketed! It seemed that everyone had a series to rave about. Podcasts evolved into vodcasts, which have spiked interest after celebrities, sports players and business tycoons have all entered the space. Vodcasts are more engaging because people respond better to visuals and face-to-face communication. This makes producing a vodcast […]
Think You Need a Content Creator? Find Out in Less than Two Minutes
Social media is buzzing with “influencers” telling you to stop everything and start becoming a content creator to grow your brand. While this advice is true, it’s also misleading. As a property or finance professional, we know you’re eyeballs-deep in emails, meetings, KPIs and deadlines for what you’re actually employed to do. Creating content is […]
How to conduct insightful podcast interviews that add value to your content
With more than two million podcast programs available, it’s important to find ways to stand out from the crowd. The beauty of podcasts is that they don’t have to be made for the masses. Podcasts are most successful when they’re made for targeted, niche audiences and their appeal comes from the fact that there’s something […]
Why are brands vodcasting and should you do it too?
The podcast and podcasting craze has skyrocketed in the last few years, with many brands and entrepreneurs taking to the microphone and sharing their insights, and it’s resulted in a new type of content: Vodcasts and vodcasting. As the name suggests, a vodcast is a video podcast with a video recording of an audio-based program. […]
5 ways to boost audience engagement with your podcast
The podcast industry is continuously growing and will remain competitive for brands and businesses that leverage the platform in their marketing strategy. With new players entering the field, you need to step up your game to make your podcast successful. While it’s not too late to start a podcast, it’s crucial to implement strategies that […]
5 ways live podcasting can benefit your business
Thousands of podcasts are released every year–and that’s not going to stop any time soon. Podcasts have been around since the early 2000s and, in the last decade, more than 150,000 new podcasts are available through podcast players. It’s forecasted to be a $94.88 billion industry in 2028 and, by then, there will be more […]
Is it too late to start a podcast in 2022? Yes and no?
Public demand for and increased consumption of branded podcasts has motivated businesses to get behind the mic. Corporations like Mcdonald’s, LinkedIn and eBay are now producing entertaining and informative shows to connect deeper with listeners–and it’s definitely working. But why? Podcasts are a fantastic marketing tool that can change how your audience views your business. […]
What you need to know before launching a podcast
Go to Facebook Marketplace and type in “podcast microphone” and you’ll find plenty of options. Walk down the relevant aisle of any HiFi store and you will be bombarded with audio recording gear for sale. There’s a good reason for this. Podcasts are growing in popularity and entrepreneurs and small businesses are looking to capitalise […]
How to find the right podcast host for your business
If there is one digital medium Aussies can’t get enough of, it’s podcasts. Whether it was recommended to them by friends or they actively searched for it online, it seems like almost everyone in the country has listened to a podcast. In fact in Australia, there are 5.6 million people tuning in to weekly podcasts […]
