Why having a brand ‘personality’ is effective on social media
Having a brand personality can make or break your business. Studies show that more than 57% of consumers purchase from brands with strong personalities. At the same time, 55% of them simply unfollow a brand because of the way they spoke online. Cultivating a unique and engaging brand personality affects the purchasing power of the […]
Do influencers really work for your brand (or themselves)?
Ever been in a restaurant trying to enjoy your meal when an egotistical young wannabe started to push their table closer to the light, table legs screeching across the floor, just to take multiple mediocre snaps of themself “enjoying” their food in a desperate attempt to build their “personal brand” on social media? It’s all […]
How to find the right content to share on social media
Using social media for your company is more than just promoting your products or services. It’s also a two-way street for communication between your brand and target market, and with social media content, you can gain their trust and loyalty. Whether it’s on Facebook, Instagram, or LinkedIn, audiences expect to see something that’s relevant to […]
How to create engaging social media content
Everybody knows the power of social media, especially in business. It plays an integral role in growing brand awareness and increasing web traffic, and it’s a canvas for marketing teams to promote their products and services in creative ways. But having a presence on Facebook, Twitter or Instagram isn’t just about what it can do […]
