Top 5 business branding best practices
What foundational practices do you implement and enforce in your business branding strategy? Developing best practices for business branding allows you to develop highly effective processes that can streamline the work for you and your team as you create branded content. This also helps you anchor the intangible aspects of your brand (e.g. values, characteristics, […]
How to use customer-led storytelling for your brand
Your customers’ feedback can be used for more than just your testimonial page, their reviews can be useful for your story-driven content too. As a business, you need to continuously elevate your customer experience and demonstrate that your brand is committed to your customers. Focusing on improving your customer experience can come in multiple forms, […]
3 benefits of using storytelling in your marketing
There are certain books we like to reread or movies that we like to rewatch — and it could be for a variety of reasons, but what your favourite novels and films have in common is a great story. A great story is memorable and engaging, and it can inspire its audiences to act in […]
