What is brand evolution and can it happen to your business?
Business branding isn’t a one-time thing, it constantly evolves as your business grows. It’s important to be mindful of this as you reach new milestones and developments. Unlike a full rebrand, which involves a significant change in how your brand looks, acts and presents itself, brand evolution involves small steps to reinvigorate your business. A […]
Top 5 business branding best practices
What foundational practices do you implement and enforce in your business branding strategy? Developing best practices for business branding allows you to develop highly effective processes that can streamline the work for you and your team as you create branded content. This also helps you anchor the intangible aspects of your brand (e.g. values, characteristics, […]
