Why your finance company needs content to build your brand
Content is a powerful tool in shaping people’s perceptions about your finance company’s brand. Identifying the characteristics of what makes a brand compelling can allow you to leverage these qualities through your content. For example, Abacus developed a system called the “ROLE Model” of personal branding — which stands for reach, leadership, outlook and expertise […]
3 types of content to use in building your personal brand
A couple of ideas don’t make something a brand, and the same goes for your personal brand. When you exert effort into the development of your personal brand, you establish credibility and enhance your online reputation. This translates to using different types of content, not constantly boosting the same few posts over and over without […]
5 things to avoid doing with your personal brand
One mistake with your personal branding strategy can turn people away indefinitely. Your branding can make or break your business reputation online, so it’s important to be thoughtful and strategic about how you develop and maintain your personal brand. Oberlo has shortlisted key statistics that demonstrate the importance of good personal branding. One that caught […]
Why personal branding could be the missing piece in your marketing strategy
You’ve got your product, your budget and your marketing strategy–but if you’re struggling to see growth in your lead base, then something could be missing. Any marketing resource will tell you that businesses rely heavily on branding and marketing strategies to stand out from competitors. One way to make your plans more effective is to […]
This is how your finance company can build authority with your content marketing
How would you react if a finance brand that wants to manage your money had nothing to show for it? You’d probably move on to the next provider, or ask friends and family for recommendations. Your reaction probably isn’t that far off from how your own potential customers would see things; that’s how much a […]
5 trends in personal branding in 2024
What’s your New Year’s resolution for your personal brand? In such a hypercompetitive landscape, you can’t afford to be wishy-washy about your personal branding. You need to actively incorporate your personal brand into your content marketing strategy and make sure that your initiatives reflect your branding and contribute to achieving your overall goals. Search Engine […]
3 things good marketing can do for a finance brand
As businesses operating in a tightly regulated market, financial service providers face significant hurdles and a unique set of challenges when it comes to marketing. Finance brands need to overcome certain customer and market-related barriers to excel in their respective fields and stand out against competitors. What’s more, the financial services industry is fiercely competitive […]
How consistent content makes finance brands dependable
Dwayne Johnson once said, “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” And who could disagree with The Rock? Certainly not us. As a finance brand entrusted with your client’s money and wealth, your target audience needs to see you as trustworthy and dependable — and […]
It’s your customers’ money, so your finance brand needs to be trustworthy
How do you know when you can trust someone with something important? Your prospective customers grapple with this kind of question whenever they’re thinking of doing anything with their hard-earned money. The sheer number of providers they can turn to for any financial task means they’re looking at any number of brands all claiming they’re […]
Aiming for repeat property sales? Creative content is key
Content is king when it comes to marketing and the real estate sector is no different. Too often we see the same old tired marketing from agents, thinking that the properties that they sell define their brand. To a certain extent, yes, they do. But your agency should also have a brand personality of its […]
