Influencer marketing vs. personal branding: what’s the difference?
Every influencer has a personal brand, but not every individual with a personal brand is an influencer. Some people think that creating a personal brand is just another form of influencer marketing. In reality, influencer marketing is completely different from developing a personal brand. Personal branding is the intrinsic representation of who you are and […]
5 things to avoid doing with your personal brand
One mistake with your personal branding strategy can turn people away indefinitely. Your branding can make or break your business reputation online, so it’s important to be thoughtful and strategic about how you develop and maintain your personal brand. Oberlo has shortlisted key statistics that demonstrate the importance of good personal branding. One that caught […]
Why personal branding could be the missing piece in your marketing strategy
You’ve got your product, your budget and your marketing strategy–but if you’re struggling to see growth in your lead base, then something could be missing. Any marketing resource will tell you that businesses rely heavily on branding and marketing strategies to stand out from competitors. One way to make your plans more effective is to […]
This is how your finance company can build authority with your content marketing
How would you react if a finance brand that wants to manage your money had nothing to show for it? You’d probably move on to the next provider, or ask friends and family for recommendations. Your reaction probably isn’t that far off from how your own potential customers would see things; that’s how much a […]
5 trends in personal branding in 2024
What’s your New Year’s resolution for your personal brand? In such a hypercompetitive landscape, you can’t afford to be wishy-washy about your personal branding. You need to actively incorporate your personal brand into your content marketing strategy and make sure that your initiatives reflect your branding and contribute to achieving your overall goals. Search Engine […]
Fewer clients means less trust: Time to review your content
Finance brands need to have a significant number of clients to show that they are trustworthy; one way to show this credibility is through content. Content marketing allows you to share your company’s message through multiple channels, which gives you the flexibility to meet your customers where they are–and associate your company with the help […]
