How to incorporate multimedia content in your digital storytelling
Think about the content you interact with online. In the current digital landscape, it’s difficult to find content that uses just one type of media. You’ll be hard-pressed to read a blog that doesn’t use at least one image. And this doesn’t just apply to written content. Visual-based content goes hand-in-hand with audio and sometimes, […]
How can your business benefit from digital storytelling?
How do you cut through the noise online with your content? Digital storytelling is the answer you’re looking for. There are many methods to create and distribute content but digital storytelling allows you to create an immersive and interactive way to connect with your audiences. The digital format elevates the craft of storytelling, allowing you […]
Need more customer connections to your brand? A story could help
Every person has a favourite story they love to revisit, whether it’s a book, a movie or even a personal anecdote full of fond memories. Stories have a lasting impact on people and can be a great way to develop meaningful connections with your customers. Just as myths and fables can impart great lessons, so […]
How to use customer-led storytelling for your brand
Your customers’ feedback can be used for more than just your testimonial page, their reviews can be useful for your story-driven content too. As a business, you need to continuously elevate your customer experience and demonstrate that your brand is committed to your customers. Focusing on improving your customer experience can come in multiple forms, […]
3 benefits of using storytelling in your marketing
There are certain books we like to reread or movies that we like to rewatch — and it could be for a variety of reasons, but what your favourite novels and films have in common is a great story. A great story is memorable and engaging, and it can inspire its audiences to act in […]
